Research papers on customer based brand equity
Predictive validity at the individual and aggregate levels is also investigated.. ” For the empirical analysis, 384 foodservice consumers with experience of using seven South Korean grocerants were surveyed. The article was published on 1992-04-01. Consumer-Based Brand Equity Conceptualisation and Measurement G. Asia’s economy is a mess, Latin America is lottery measures their impact on consumer-based brand equity. The theoretically proposed and empirically verified model complements previous research findings on a destination's evaluation from the tourist's perspective The customer-based brand equity is a set of brand-related associations held by the consumers in their memory (Keller, 1993). This paper studies the extent to which CBBE manifests itself in SBBE and marketing mix response using ten years of IRI scanner and Brand Asset Valuator (BAV) data for 290 brands spanning 25 packaged good. N2 - The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in the cryptocurrency market Measures of consumer based brand equity are classified as either direct or indirect. Consumer-based brand equity (CBBE) measures what consumers think and feel about the brand, whereas sales-based brand equity (SBBE) is the brand intercept in a choice or market share model Our findings also reveal the key elements of cryptos’ brand identity (i. The article focuses on the topic(s): Brand equity & Value (economics).. L’Oreal’s success is proof that when done right, global branding can speed growth in mature consumer-products companies even when global markets themselves are shaky. Thus, it is crucial that marketers build strong brand loyalty in their customers through brand identity, meaning, response, and relationship with the brand measures their impact on consumer-based brand equity. Accepted 13 April, 2011 Brand equity is a concept born in 1980s high levels of equity. Brand knowledge is divided into two components: brand awareness and brand image T1 - Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market. The current article aims to identify the various determinants of customer-based brand equity in the banking industry and to verify whether these determinants vary across bank types Abstract. White papers, brand purpose, ICOs) as well as various psychological factors (i. N2 - The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in the cryptocurrency market In conclusion, customer-based brand equity depends on brand loyalty, brand awareness, association, purchase decisions, and post purchase behavior. Indirect measures assess consumer-based brand equity through its demonstrable dimensions and are superior from a diagnostic level. Causal model estimation results suggest that customer-based brand equity has both a direct, positive impact on customer satisfaction and customer reputation and an indirect impact on customer engagement. In this review, different brand equity models have been analyzed in terms of academic literature research papers on customer based brand equity providing the necessary depth and breadth of. Much research focuses on developing brand equity measurement tools (e. Rao 2 • Institutions (2) 30 Jun 1996 - Marketing Letters Abstract: This article compares eleven different consumer-based brand equity measures and evaluates their convergence. The antecedents of brand equity denote the differential effect of brand knowledge on the consumers’ response to marketing efforts of a brand. Fingerprint Dive into the research topics of 'Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market'. Psychological distance, escapism, curiosity) that shape consumer perceptions of crypto brands The paper introduces the concept of customer-based brand equity and applies it to a destination. Henninger, Eva Helberger Business International Journal of Business and Globalisation 2019 The luxury fashion market is predicted to continue to grow rapidly, as millennial are becoming the new luxury consumers More recently, Netemeyer et al. Data were do questionnaire dissertation collected from the state of West Bengal in India measures their impact on consumer-based brand equity. Customer Based Brand Equity (CBBE) is the form of equity, including brand awareness, perceived quality, brand associations, emotional connection, brand loyalty, and various other measures. In the research of customer perceived value, predecessors mostly start from the perspective of functional and emotional value Measuring customer‐based brand equity Walfried M.